Every business needs to do marketing to attract customers, increase sales and compete better. But a lot of small business owners struggle to know just how much money they should be spending.
BDC Business Consultant Jessica Horvath says there’s no one-size-fits-all answer. “So much depends on the kind of business you have, your business objectives and revenue.”
That said, she offers these tips for coming up with a marketing budget that fits your small business.
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