2017 was another big year for advertisers, publishers, and ad
tech providers. We saw the continued dominance of clientside header bidding as well as the advent of server-to-server;
the announcement of a new ad tech consortium to make
cookieless, cross-device targeting a reality; a promising
industry response to fraud in the form of ads.txt; and the
beginnings of a potential machine learning revolution in ad tech.
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Innovation in the Public Sector The public sector is the largest contributor to the economy of any city, state or country. Embedding innovation will kick start the innovation eco-system and will have a spillover effect on the private sector, as it will gear itself to keep up the pace thus public sector innovation can become…
January 18, 2019
eCanuks
