Welcome to our Series 2 of Innovation Coaching Series, in this we are briefly going to talk about Corporate Innovation, and what is the best way to go about it.
When corporates need to innovate:
We live in a tech innovation work, corporates need to take advantage of it. Its easier to reach the end users, feedback is prompt and sometimes nasty and data is there for discovering the trend. Key is setting the direction for all this, so the corporates have the appetite to innovate. Innovation can lead to cost cuts, better productivity, and greater market share. If the culture of innovation is missing, then all the initiatives will become sunk investments.