CANNES, France. June 20, 2018 – GroupM, the world’s leading media investment company, today updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM believes there will be $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5% this year and by 3.9% in 2019. GroupM also reported that 2017 investment grew by 3.5%, higher than the 3.1% earlier predicted.