Talk to Us

Stay on top of latest Digital trends, Articles and Research.

This is an innovative market segment, we need to stay on top of our game.

Global Spending on Digital Marketing nears $100 Billion: Study

FRANKFURT (Reuters) – Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion.

In contrast to placing online ads through intermediaries, digital marketing, or “martech”, has the appeal of enabling brands to target consumers directly via social media, search-engine optimization or voice-activated assistants, such as Amazon’s (AMZN.O) Alexa.

www.reuters.com

|Read More|

Leave a comment

Your email address will not be published. Required fields are marked *

Categories

Digital Pioneer Market

Be a Digital Pioneer in your Market

Sell Digital Services to local businesses, no need to keep a team or hire staff, we have it covered.

Chose your Market

Featured Trend

Innovation Coaching Series Part 3 – Innovation In The Public Sector

Innovation in the Public Sector The public sector is the largest contributor to the economy of any city, state or country. Embedding innovation will kick start the innovation eco-system and will have a spillover effect on the private sector, as it will gear itself to keep up the pace thus public sector innovation can become…