Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018, according to eMarketer’s latest report, “Global Ad Spending: The eMarketer Forecast for 2018.”
Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.
www.emarketer.com
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Innovation in the Public Sector The public sector is the largest contributor to the economy of any city, state or country. Embedding innovation will kick start the innovation eco-system and will have a spillover effect on the private sector, as it will gear itself to keep up the pace thus public sector innovation can become…
January 15, 2019
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