Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018, according to eMarketer’s latest report, “Global Ad Spending: The eMarketer Forecast for 2018.”
Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.
www.emarketer.com