UK’s Ad spend to surpass £20Bn in 2019, digital responsible for all net growth

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More than 60% of UK Media Ad Spending Is Digital, highest in Europe.

England Fact Sheet

In 2018, marketers spent £3.3Bn ($4.2Bn) on social network advertising, a 24% increase over 2017.

Marketers in the UK spent more than double the amount in digital channels than TV, or any other traditional medium, according to data from the Advertising Association (AA)-UK and Warc. And much of the growth in UK Ad spend on digital channels through 2019 is expected to come from mobile, up 20.3% in 2018, followed by a 15.5% increase in 2019.

Global Year on Year % Growth at Current Prices
2016 2017 2018
Digital 17.1 15.0 12.6
Television 2.2 -0.9 0.5
Newspapers -9.3 -9.0 -7.9
Magazines -3.1 -7.2 -5.9
Radio 3.1 0.5 1.3
Cinema 5.2 4.8 4.6
Outdoor 3.8 3.0 2.4

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