North America continues to be the top ad spending market at over $230 billion in 2018, according to eMarketer’s latest Global Ad Spending: The eMarketer Forecast for 2018. The continent’s ad spend was up 6.6% from 2017 and translates to 37% of total media worldwide.
Total media ad spending in Canada is projected to reach $11.52 billion in 2018. The report estimates that it will exceed $14 billion by 2022.
mediaincanada.com
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Innovation in the Public Sector The public sector is the largest contributor to the economy of any city, state or country. Embedding innovation will kick start the innovation eco-system and will have a spillover effect on the private sector, as it will gear itself to keep up the pace thus public sector innovation can become…
January 21, 2019
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