North America continues to be the top ad spending market at over $230 billion in 2018, according to eMarketer’s latest Global Ad Spending: The eMarketer Forecast for 2018. The continent’s ad spend was up 6.6% from 2017 and translates to 37% of total media worldwide.
Total media ad spending in Canada is projected to reach $11.52 billion in 2018. The report estimates that it will exceed $14 billion by 2022.
mediaincanada.com